A new evolution for GUESS by Marciano in multi-brand department stores. Complementing the standalone boutique in Forte dei Marmi, this Store-in-Store (SIS) concept channels the grandeur of ancient Roman architecture through sculptural column-inspired racks, immersing shoppers in an intimate enclave of Italian elegance.
Aligned with the Forte dei Marmi store's material palette it reinterprets Marciano's glamorous legacy for versatile department store settings-transforming a mere shopping corner into a timeless Roman-inspired sanctuary where fashion feels like curated heritage art.
The Marciano Store-in-Store translates the identity of GUESS by Marciano into a compact and adaptable retail format. Extending the original boutique's material language—wood, terrazzo, travertine, and brass—the design maintains continuity through precise detailing and tactile cohesion at a smaller scale. Sculptural, column-inspired elements organize the space efficiently, defining display and circulation without enclosure, while fostering a sense of intimacy. Conceived as a flexible system, it can be adapted across diverse department store contexts, preserving a calm, refined environment where fashion is experienced with clarity and understated elegance.